Picture courtesy of Binance Twitter web page
- The cryptocurrency trade Binance signed an settlement with the Recording Academy of america and have become an official companion of the sixty fourth annual Grammy Awards.
- The collaboration will discover new monetization alternatives for artists and supply a recent expertise for music lovers.
Cryptocurrency trade Binance turned a companion of the sixty fourth GRAMMY Awards, which is able to present Web3 options within the group of occasions all year long.
“#Binance is sponsoring the Grammys this 12 months.
The crypto trade mentioned Net 3 initiatives with the Recording Academy are additionally within the works.”https://t.co/lpuO0uYBa2
— Binance (@binance) March 31, 2022
In response to Recording Academy President Panos Panay, the objective of the collaboration is to discover new monetization alternatives for artists in addition to present new experiences for music lovers:
Because the main participant within the crypto and blockchain area and with its community-focused strategy, Binance is the proper companion for the GRAMMYs and for our mission to empower music folks all over the world.
Binance co-founder Yee He mentioned the collaboration with the award will carry blockchain and Web3 expertise experience to the leisure trade. She mentioned:
Beginning with the Grammys, we’re excited to work along with the Recording Academy to carry recent new experiences powered by blockchain and all the good issues Web3 expertise can carry to leisure.
Particulars of the settlement will probably be introduced later
The sponsorship announcement comes simply days earlier than the sixty fourth annual Grammy Awards, scheduled for April 3 on the MGM Grand Backyard Enviornment in Las Vegas. Different Grammy 2022 companions are Mastercard, IBM, Hilton, and FIJI Water. The present will probably be broadcast stay by CBS and Paramount+.
Binance beforehand held a free NFT token giveaway that attracted stars reminiscent of basketball participant Jimmy Butler, businessman Jay Butlin, and MMA fighter Valentina Shevchenko.
Cryptosphere and music unite
A collaboration between Binance and Grammy can carry loads of advantages to each worlds: cryptocurrency and music, however this isn’t the primary time that these areas meet for cooperation.
Along with Binance, the cryptocurrency trade FTX Europe cooperated with Tomorrowland. It’s a Belgian digital dance music pageant held in Increase, Flanders, Belgium since 2005. Additionally, FTX US launched the NFT assortment on Solana blockchain in partnership with Coachella music pageant.
Blockchain platform Algorand sponsored the Extremely Miami music pageant, one of many largest EDM music festivals held final weekend.
A rising variety of musicians have been exploring the NFT area these days. Well-liked musician and 12-time Grammy Award winner John Legend launched an NFT music platform known as OurSong in February 2022. Different fashionable musicians like Madonna, Eminem, and Justin Bieber are homeowners of a Bored Ape NFT.
Learn extra: Newest in NFTs: Rapper Eminem and mannequin Emily Ratajkowski be a part of the get together
Moreover, we beforehand reported that American rappers Snoop Canine and Wiz Khalifa launched ApeCoin themed music NFTs.